Real-Time Price Control at Scale for makro

Location: Thailand

Industry: Supermarket

Customer Overview

Makro is a leading wholesale and cash-and-carry retailer in Thailand, serving both business customers and end consumers with a wide range of products and bulk SKUs, which is in need of advanced retail solutions for its frequent price adjustments and large-format store layouts.

Challenge

makro needed to manage large SKU volumes and complex promotional activity. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG ESL was deployed to digitize shelf-edge information and support centralized price and product updates.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

For makro, the solution supports faster real-time price and promotion updates, stronger pricing accuracy and customer trust, and a cleaner and more modern customer experience.

Key project outcomes:

• Total 7,000+ ESL units deployed in one single store

• Applied 2.6, 2.9, 4.2, 10.2 sized ESLs for various shelf types and bulk display areas

• Centralized pricing with real-time updates

• Improved pricing accuracy and store efficiency