Real-Time Price Control at Scale for Qra

Location: Malaysia

Industry: Grocery

Customer Overview

Qra operates premium community supermarkets in Malaysia focused on sustainability, product quality, and modern store design. To support store digitalization and maintain consistent pricing communication, Qra implemented electronic shelf labels throughout its stores. The project reflects the retailer's move toward smarter supermarket operations and more reliable shelf communication.

Challenge

Qra needed to reduce manual label replacement and paper-based processes, support shelf communication across ambient and low-temperature environments, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG deployed ESL solutions supporting both standard and cold-chain retail environments.

The deployment supports both standard shelves and temperature-sensitive sections, keeping information clear across different store environments.

For Qra, the solution supports faster real-time price and promotion updates, reduced paper label usage, and a scalable foundation for future rollout.

Key project outcomes:

• Standard ESL + Shield Series low-temperature ESL deployment

• Reliable performance in refrigerated and frozen sections

• Real-time pricing updates across store environments

• Reduced paper label usage

• Improved pricing consistency across fresh and frozen aisles

• Supported sustainability-oriented retail operations