Hangzhou Zkong Networks Co., Ltd.
Hangzhou Zkong Networks Co., Ltd.

XIAOMI Turns Product Displays into Real-Time Digital Touchpoints

Location: China

Industry: Consumer Electronics


Customer Overview

The Xiaomi Home smart retail project began in 2020 as part of Xiaomi’s broader retail digitalization strategy. With a focus on operational efficiency and productivity, Xiaomi selected ZKONG Electronic Shelf Labels to support the large-scale store deployment and centralized control. The project supports a faster, more connected retail experience for high-value consumer electronics products.

Challenge

XIAOMI needed to integrate shelf updates with existing retail and inventory systems and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

Through centralized cloud management and base stations, Xiaomi can synchronize updates across thousands of stores simultaneously, ensuring operational consistency and scalability across its retail network.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

System integration connects shelf information with existing retail workflows, reducing duplicate work and improving operational control.

For XIAOMI, the solution supports faster real-time price and promotion updates, and a scalable foundation for future rollout.

Key project outcomes:

  • 15,000+ stores deployed with 1,273,800+ ESLs installed and 7,550+ base stations

  • Main models used: ZKC21V, ZKC42V

  • Real-time price and promotion updates across all stores

  • Seamless integration with Xiaomi inventory and cloud systems

  • Centralized SaaS-based store management architecture

  • Store-wide update synchronization within minutes


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