ZEGIN Modernizes Pharmacy Shelf Communication with ZKONG ESL

Location: North Macedonia

Industry: Pharmacy

Customer Overview

Zegin operates a national pharmacy chain requiring visual pricing clarity and dynamic product display upgrades. The project supports more accurate product communication in a healthcare retail environment where trust is essential.

Challenge

ZEGIN needed to create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG ESL pilot deployment improved store pricing agility and digital display performance.

The pilot gives the retailer a practical way to validate ESL performance before expanding to more locations.

For ZEGIN, the solution supports a scalable foundation for future rollout.

Key project outcomes:

• 10,900 ESL units deployed

• Model used: ZKC15V-NE4 (1.54" 4-color ESL)

• Initial deployment across 3 stores

• Nationwide rollout planned