A comprehensive electronic labelling solution for LOTUS

Location: Thailand

Industry: Supermarket

Customer Overview

Lotus is one of Thailand’s major supermarket chains, operating large-format retail stores with high customer traffic and complex multi-category shelf layouts. As part of its digital shelf upgrade initiative, Lotus introduced electronic shelf labels in a pilot store to automate its pricing workflows.

Challenge

LOTUS needed to manage large SKU volumes and complex promotional activity and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

The ESL pilot deployment demonstrated the effectiveness of centralized digital shelf management in large-format retail environments, supporting multiple merchandising zones and shelf structures within the store.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

The pilot gives the retailer a practical way to validate ESL performance before expanding to more locations.

For LOTUS, the solution supports faster real-time price and promotion updates, a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

· Approximately 20,000–30,000 ESL units deployed in the pilot store

· ESL series used: Shield, Valley, Blade

· Multiple ESL sizes applied across shelving and promotional areas

· Supports standard shelves, promotional displays, and category zones

· Centralized price management with real-time updates