Adcoop Sets a Smarter Standard for Digital Supermarket Shelves

Location: UAE

Industry: Supermarket

Customer Overview

Abu Dhabi Coop is a major supermarket group in the UAE. As part of its digital transformation strategy, the group launched a full-store ESL deployment project to improve pricing accuracy and operational efficiency.

Challenge

Adcoop needed to create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

This project represents the first supermarket in the UAE to implement 100% ESL coverage across an entire store, setting a benchmark for digital shelf adoption in the region.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

For Adcoop, the solution supports faster real-time price and promotion updates, stronger pricing accuracy and customer trust, and a scalable foundation for future rollout.

Key project outcomes:

• 11,800+ ESL units deployed in the first store

• First 100% ESL-enabled supermarket in the UAE

• Centralized price management with real-time updates

• Strong foundation for rollout to 90+ additional stores

• Improved operational efficiency and pricing accuracy