CASTLERY Reduces Paper While Improving Showroom Information Accuracy

Location: Singapore

Industry: Furniture & Home

Customer Overview

Castlery is a Singapore-based furniture brand with a digital-first retail strategy and global presence across Singapore, the United States, and Australia. To improve showroom efficiency and product information accuracy, Castlery implemented ESL technology within its retail environment. The project supports a cleaner showroom experience where product information can change without disrupting the space.

Challenge

CASTLERY needed to reduce manual label replacement and paper-based processes. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG deployed ESL solutions tailored for showroom retail environments.

For CASTLERY, the solution supports faster real-time price and promotion updates, stronger pricing accuracy and customer trust, and reduced paper label usage.

Key project outcomes:

• Approximately 400 ESL units deployed in a single showroom

• Real-time product information updates

• Significant reduction in paper usage

• ESLs integrated into custom leather display pouches

• Maintained premium showroom visual identity