Public Turns Product Displays into Real-Time Digital Touchpoints

Location: Greece

Industry: Consumer Electronics

Customer Overview

Public is the largest Greek chain of stores for technology and entertainment products. Public GR required integration between online and offline pricing channels across multiple city retail stores.

Challenge

Public needed to connect online and offline pricing workflows, integrate shelf updates with existing retail and inventory systems, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG ESL deployment supported omnichannel retail marketing and synchronized pricing operations.

System integration connects shelf information with existing retail workflows, reducing duplicate work and improving operational control.

For Public, the solution supports a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• 57 stores supported

• Achieved multi-store price linkage

• Improved customer engagement and omnichannel promotion