Freshippo (Hema) - Hangzhou Zkong Networks Co., Ltd.

Freshippo (Hema) Builds Faster, More Accurate Shelf Operations with ZKONG ESL

Location: China

Industry: Supermarket

Customer Overview

Freshippo (Hema) is a supermarket and grocery retail operator in China. Freshippo, a flagship Alibaba New Retail initiative, required fully integrated smart store infrastructure combining online and offline retail services.

Challenge

Freshippo (Hema) needed to connect online and offline pricing workflows, integrate shelf updates with existing retail and inventory systems, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG delivered full ESL infrastructure supporting Freshippo’s omnichannel retail ecosystem.

System integration connects shelf information with existing retail workflows, reducing duplicate work and improving operational control.

For Freshippo (Hema), the solution supports faster real-time price and promotion updates, a cleaner and more modern customer experience, and a scalable foundation for future rollout.