From High-SKU Complexity to Cloud-Managed Shelves at RECHEIO

Location: Portugal

Industry: Food Distribution Retail

Customer Overview

RECHEIO operates one of Portugal’s largest food distribution retail networks with HACCP certification. The company aimed to modernize store presentation, improve product information management, and enhance operational efficiency across multiple distribution retail locations.

Challenge

RECHEIO needed to reduce manual label replacement and paper-based processes and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG deployed Valley and Shield series ESL devices across stores, creating a digital shelf environment supporting accurate product information and streamlined store operations.

For RECHEIO, the solution supports stronger pricing accuracy and customer trust, less manual shelf-label maintenance for store teams, a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• 6,000+ ESL tags deployed per store

• Models used: ZKC21V, ZKC15V, ZKC42V, ZKC21SF

• Enabled unified price and product information updates

• Improved compliance with food retail safety standards

• Enhanced customer shopping experience

• Reduced manual price maintenance