Digital Menu Clarity and Premium Presentation at IBEROSTAR GROUP

Location: Multi-Country

Industry: Hospitality Retail

Customer Overview

IBEROSTAR GROUP is a hospitality group with a global footprint. Iberostar sought real-time pricing systems for hotel retail shops to improve customer trust and merchandising efficiency. The project brings digital information management into guest-facing hospitality spaces where presentation matters.

Challenge

IBEROSTAR GROUP needed to keep SKU-level product information accurate and easy to update and present food, menu, or retail information in a cleaner guest-facing format. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG ESL deployment improved retail service quality across hotel properties.

For IBEROSTAR GROUP, the solution supports faster real-time price and promotion updates, stronger pricing accuracy and customer trust, and a cleaner and more modern customer experience.

Key project outcomes:

• Supports 200+ SKUs per retail location

• Model used: ZKC42B

• Enabled real-time product price updates

• Increased customer satisfaction and trust