Mercedes-Benz Uses Digital Labels to Connect Display, Pricing, and Engagement

Location: Romania

Industry: Brand Retail Store

Customer Overview

The reason Mercedes-Benz chose ZKONG is that it has developed a new MAR20X concept showroom requiring digital product pricing and vehicle information displays aligned with premium automotive retail standards. The deployment supports a more modern and efficient in-store information experience.

Challenge

Mercedes-Benz needed to make shelf information faster, clearer, and easier to control. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG cloud ESL deployment enhanced showroom digital experience and operational efficiency.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

For Mercedes-Benz, the solution supports faster real-time price and promotion updates, and a cleaner and more modern customer experience.

Key project outcomes:

• Integrated real-time product pricing display

• Improved showroom product communication

• Enhanced customer purchase experience

• Enabled partner-based deployment via IT GENETICS