Real-Time Shelf Updates for EJOY's Convenience Store Network

Location: China

Industry: Convenience Retail

Customer Overview

EJOY operates nationwide convenience stores across Sinopec fuel stations. The retailer needed high-speed pricing management integrated with ERP systems to support high-frequency SKU turnover.

Challenge

EJOY needed to keep SKU-level product information accurate and easy to update, integrate shelf updates with existing retail and inventory systems, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG deployed integrated ESL and ERP connectivity enabling rapid nationwide pricing updates and improved operational consistency.

System integration connects shelf information with existing retail workflows, reducing duplicate work and improving operational control.

For EJOY, the solution supports faster real-time price and promotion updates, and a scalable foundation for future rollout.

Key project outcomes:

• Supports 27,000+ convenience store locations

• Enables price updates and synchronization nationwide within seconds

• Full ERP integration achieved

• Improved promotional execution efficiency

• Reduced operational complexity