Sri Ternak Group Sets a Smarter Standard for Digital Supermarket Shelves

Location: Malaysia

Industry: Supermarket

Customer Overview

Sri Ternak Group is a major Malaysian retail operator managing multiple supermarket formats with growing demands for pricing accuracy, visual merchandising, and centralized store operations.

Challenge

Sri Ternak Group needed to make shelf information faster, clearer, and easier to control. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

The deployment combines electronic shelf labels and LCD commercial displays to create a synchronized digital shelf environment.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

Where digital signage is included, the solution also supports richer promotional content and more dynamic in-store communication.

For Sri Ternak Group, the solution supports faster real-time price and promotion updates, and stronger pricing accuracy and customer trust.

Key project outcomes:

• ESL sizes deployed: 4.2-inch and 7.5-inch

• LCD deployment includes:

• 50-inch LCD displays in shelving zones

• 10.1-inch and 15.6-inch LCD displays in fresh food areas

• Real-time price synchronization across product categories