ZHONGBAI GROUP Builds Faster, More Accurate Shelf Operations with ZKONG ESL

Location: China

Industry: Supermarket

Customer Overview

Zhongbai Group operates large-scale supermarket and retail distribution operations in China. The retailer needed to synchronize online and offline pricing and improve operational cost control across hundreds of stores. The project reflects the retailer's move toward smarter supermarket operations and more reliable shelf communication.

Challenge

ZHONGBAI GROUP needed to keep SKU-level product information accurate and easy to update, connect online and offline pricing workflows, reduce manual label replacement and paper-based processes, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG ESL solutions enabled integrated omnichannel pricing management and automated information display across the retail network.

For ZHONGBAI GROUP, the solution supports faster real-time price and promotion updates, less manual shelf-label maintenance for store teams, a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• 571 stores supported

• Enabled real-time price synchronization between e-commerce and offline stores

• Reduced labor and consumable costs

• Improved SKU information presentation

• Strengthened operational cost control