Digital Shelf Control for a More Agile Radio Popular Store Network

Location: Portugal

Industry: Consumer Electronics

Customer Overview

Radio Popular is a consumer electronics retail brand in Portugal. Radio Popular required scalable pricing and merchandising systems to manage over 50,000 product listings across appliance retail stores. The project supports a faster, more connected retail experience for high-value consumer electronics products.

Challenge

Radio Popular needed to manage large SKU volumes and complex promotional activity and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG Valley ESL solutions enabled digital product information management across stores.

For Radio Popular, the solution supports stronger pricing accuracy and customer trust, a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• 6,000+ ESL tags deployed per store

• Models used: ZKY21V, ZKY29V, ZKY42V, ZKY75V

• Improved store information accuracy

• Strengthened modern retail customer experience