BIG C - Hangzhou Zkong Networks Co., Ltd.

From High-SKU Complexity to Cloud-Managed Shelves at BIG C

Location: Thailand

Industry: Supermarket

Customer Overview

Big C is one of Thailand’s major hypermarket chains, operating large-format stores with high SKU volumes and frequent price adjustments. Big C introduced ZKONG ESLs in pilot stores as part of its digital shelf upgrade initiative, supporting centralized price management and more efficient store operations.

From High-SKU Complexity to Cloud-Managed Shelves at BIG C

Challenge

BIG C needed to manage large SKU volumes and complex promotional activity, reduce manual label replacement and paper-based processes, support shelf communication across ambient and low-temperature environments, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

From High-SKU Complexity to Cloud-Managed Shelves at BIG C

Solution

The deployment covered two Big C stores, implementing a large-scale ESL infrastructure capable of supporting multiple product categories and shelf environments.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

The deployment supports both standard shelves and temperature-sensitive sections, keeping information clear across different store environments.

The pilot gives the retailer a practical way to validate ESL performance before expanding to more locations.

For BIG C, the solution supports faster real-time price and promotion updates, less manual shelf-label maintenance for store teams, and a scalable foundation for future rollout.

From High-SKU Complexity to Cloud-Managed Shelves at BIG C