Smarter Product Information Management for MILAR

Location: Spain

Industry: Consumer Electronics

Customer Overview

MILAR is a consumer electronics retail brand in Spain. MILAR operates a nationwide network of appliance and electronics retail stores and required digital pricing systems to manage product complexity and improve merchandising efficiency.

Challenge

MILAR needed to keep SKU-level product information accurate and easy to update, integrate shelf updates with existing retail and inventory systems, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG ESL deployment enabled centralized price management and improved product display organization.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

System integration connects shelf information with existing retail workflows, reducing duplicate work and improving operational control.

For MILAR, the solution supports a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• 1,600+ stores supported

• 800+ SKUs digitally labeled per store

• Models used: ZKC42V, ZKC75V, ZKC133V

• Improved inventory visibility

• Enhanced customer purchase decision support