Digital Product Communication for Icon by Design's Premium Showroom

Location: Australia

Industry: Furniture & Home

Customer Overview

Icon by Design is a furniture and home retail brand in Australia. Icon by Design sought to evaluate smart shelf technologies to improve customer engagement and product display management across premium furniture showrooms. The project supports a cleaner showroom experience where product information can change without disrupting the space.

Challenge

Icon by Design needed to make shelf information faster, clearer, and easier to control. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG conducted pilot deployments demonstrating improved showroom product communication and digital price display.

The pilot gives the retailer a practical way to validate ESL performance before expanding to more locations.

For Icon by Design, the solution supports a cleaner and more modern customer experience.

Key project outcomes:

• 160 ESL units deployed

• Models used: ZKC37V, ZKC42V

• Supported smart showroom retail experiments

• Improved customer product engagement

• Enabled flexible product display updates