Smarter Product Information Management for TEKNOSA

Location: Turkey

Industry: Consumer Electronics

Customer Overview

TEKNOSA is a consumer electronics retail brand in Turkey. Teknosa, owned by Sabancı Group, required nationwide smart retail infrastructure to manage frequent product updates and large SKU diversity across technology retail stores.

Challenge

TEKNOSA needed to keep SKU-level product information accurate and easy to update, reduce manual label replacement and paper-based processes, integrate shelf updates with existing retail and inventory systems, and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG ESL deployment enabled centralized retail management and improved promotional execution efficiency.

Centralized cloud management helps teams update prices, promotions, and product information with greater consistency across locations.

System integration connects shelf information with existing retail workflows, reducing duplicate work and improving operational control.

For TEKNOSA, the solution supports stronger pricing accuracy and customer trust, less manual shelf-label maintenance for store teams, a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• 1,000,000+ ESL units deployed

• Covers 200 stores nationwide

• Models used: ZKC26V, ZKC42V, ZKC75V

• Enabled centralized store terminal integration

• Improved price accuracy and customer satisfaction

• Reduced manual label replacement workload