ORANGE Connects Fast-Moving Electronics Retail with ZKONG ESL

Location: Romania

Industry: Consumer Electronics

Customer Overview

Orange is the leading telecommunications brand in Romania, part of the global Orange Group. Orange sought to improve product presentation accuracy and streamline pricing management across telecom retail locations.

Challenge

ORANGE needed to keep SKU-level product information accurate and easy to update. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG ESL deployment enabled automated product updates and improved retail customer experience.

For ORANGE, the solution supports faster real-time price and promotion updates, stronger pricing accuracy and customer trust, and a cleaner and more modern customer experience.

Key project outcomes:

• 800+ SKUs digitally labeled per store

• Models used: ZKE24B, ZKE44B, ZKE73B

• Provides real-time pricing and product specification updates

• Enhances store operational efficiency