A More Dynamic In-Store Brand Experience for Super Cellars

Location: Australia

Industry: Brand Retail Store

Customer Overview

Super Cellars operates as a cooperative network of independent liquor retailers, providing local customers with diverse beverage selections. The retailer required dynamic pricing capabilities and efficient shelf management to improve promotional responsiveness. The deployment supports a more modern and efficient in-store information experience.

Challenge

Super Cellars needed to integrate shelf updates with existing retail and inventory systems and create a scalable model for multi-store rollout. Traditional shelf labeling and store-level coordination made it difficult to respond quickly to pricing changes, product updates, and promotional execution while maintaining a consistent customer experience.

Solution

ZKONG deployed ESL systems supporting rapid pricing adjustments and improved product information presentation across liquor retail environments.

System integration connects shelf information with existing retail workflows, reducing duplicate work and improving operational control.

For Super Cellars, the solution supports a cleaner and more modern customer experience, and a scalable foundation for future rollout.

Key project outcomes:

• 2,600 ESL units deployed

• Model used: ZKC21B

• Enabled dynamic promotional pricing

• Improved operational efficiency across member stores

• Enhanced customer shopping experience